Makati just got a little milkier.
Two months after a triple-store debut, CHAGEE cuts the ribbon on its fourth and largest Manila branch, a 200-square-meter spot inside Glorietta 4 that opens October 17. More room to queue. More room to linger. More room to turn a drink into a catch-up.
The celebration comes with game mechanics. From October 17 to 19, every large fresh milk tea gets a free upgrade to a Tear and Win cup. Peel the tab and you could score instant prizes, from premium gadgets and beauty stylers to branded merch and designer perfumes. There is also a time-boxed deal: get a large BO·YA Jasmine Green Milk Tea and a large Da Hong Pao Milk Tea, or two of the same drink, for PHP 165.
The rollout follows a noisy August launch where CHAGEE moved more than 23,000 cups in one weekend. Momentum is the point.
The cuddly side of the story returns, too. After selling out days after the October 3 launch, the limited-edition Bes-Tea Plushies are back on pre-order until October 24 at SM North EDSA, Robinsons Galleria, and Venice Grand Canal Mall. Glorietta 4 pre-orders will be accepted from October 20 to 24. Keep the receipt and claim from October 27 to December 27 at the same store.
More stores are on the horizon, and so is another reason to pause mid-day, cup in hand, because for CHAGEE fans, milk tea is its own kind of habit.