Nubia Philippines turned the usual mall trip into a full-on lifestyle experience during its first-ever Nubia Vibe Fest Mall Event on November 8–9, 2025, at Gateway Mall 2’s Quantum Skyview. The celebration essentially served as a vibe check for the company’s holiday strategy, bringing together CoCo Fresh Tea & Juice, live music, interactive zones, and, of course, the brand’s latest gadgets: the Nubia V80 Design and the Nubia Air.
Attendees experienced a dynamic environment filled with interactive elements. The venue featured numerous photo-op installations and brand activations alongside complimentary CoCo beverages. In addition to exploring the new phones, several guests received nubia x CoCo limited-edition merchandise and were entertained by a lineup of live performers, including Charlie Fleming, Ronnie Liang, and all-girl P-pop group KAIA.
The Nubia V80 Design drew attention for its flagship aesthetics and polished finish, while the Nubia Air impressed with its lightweight build, durability, and integrated AI experience. Both were clearly aimed at creators and everyday users who live life on the move. Some attendees couldn’t help but notice that the designs of the Nubia V80 and Nubia Air looked familiar, drawing comparisons to recent popular smartphones. Still, Nubia seems intent on proving that innovation isn’t always about reinventing the wheel. Sometimes, it’s about refining what already works and making it more accessible.
Following the mall event, Nubia has maximized its holiday push with exclusive 11.11 online deals. This digital component provides time-sensitive price reductions on the brand’s new smartphones and other select models and bundles. The company maintained that these offers, along with the limited-edition Nubia x CoCo merchandise, are available only until the existing stock runs out.
The campaign’s success was evident in its full realization of the official hashtag, #FindYourVibe. The atmosphere achieved a successful transformation of the retail environment, and the space ended the weekend brimming with more holiday cheer than anyone walked in with.