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CHAGEE has added Peach Oolong Milk Tea to its Philippine lineup, bringing in what the brand describes as its third international best-selling drink after strong performance in Singapore, Malaysia, and Indonesia.
The drink is being introduced as a permanent menu item rather than a limited release, a signal that CHAGEE expects it to hold its own alongside existing staples rather than ride a short-term trend. Prices start at P125, with early access extended to CHAGEE app users beginning January 15.
Peach oolong sits closer to the tea end of the milk tea spectrum. The oolong comes through first, with a light floral note and mild roast, while the peach reads more as aroma than sweetness. It doesn’t behave like a fruit-flavored dessert drink, which may work in its favor for customers who already gravitate toward CHAGEE’s more restrained offerings.
According to CHAGEE Philippines General Manager Christopher Tiong, the decision to bring the drink to the local market followed its sustained popularity in neighboring countries. The company is positioning it as a lighter option for the start of the year, particularly for customers looking to shift away from heavier milk tea profiles.
To mark the launch, CHAGEE is running a series of promotions through mid-February, including bundled offers tied to Peach Oolong-themed merchandise, such as tote bags, tumblers, and luggage tags. Additional cardholder offers are scheduled later in the promotional period.
Peach Oolong Milk Tea now joins familiar menu items like BO·YA Jasmine Green Milk Tea and Da Hong Pao Fresh Milk Tea, both of which have helped define the brand’s presence in the local market.
Whether this quieter profile can unseat the local scene's sugar-laden heavyweights remains to be seen. But by bypassing the limited-edition cycle for a permanent spot on the menu, CHAGEE is committing to the long game. It is a bold move for such a delicate flavor, and for a brand scaling this fast, the execution is peach-perfect.