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There’s something oddly comforting about Korean desserts. Maybe it’s the softness, or the way sweetness never quite tries too hard. Whatever it is, that sensibility seems to be resonating locally, judging by the rapid spread of Seoul Snow, a Filipino bingsu brand quietly turning shaved ice into a small national phenomenon.
Seoul Snow is scaling fast. The brand is set to open over 70 branches across the Philippines, bringing its take on Korean snow bingsu to malls, kiosks, and other high-traffic areas nationwide.
This dessert features ultra-fine, milk-based shaved ice that captures the light, snow-like texture traditional to Korean bingsu. It's beautifully complemented by flavors that blend Korean inspiration with local charm, offering a delightful experience that feels both comforting and trendy.
The brand is also designed with entrepreneurs in mind. Seoul Snow’s franchise model accentuates streamlined operations, standardized procedures, and cost control. The menu and workflow are deliberately simplified, enabling franchisees to operate efficiently even within limited spaces. According to the brand, a return on investment can be realized within two to three months, contingent upon location and performance.
The menu now has six delicious flavors divided into two categories. You can enjoy classic options like Choco Cheese Snow, Strawberry Cheese Snow, and Ube Cheese Snow, alongside exciting new choices like Coco Peanut Snow, Melon Cheese Snow, and Seoul Snow Original. Prices are friendly, ranging from ₱49 to ₱179, making this a delightful treat that's easy to indulge in.
Seoul Snow opened its first branch in Cavite in November 2025 and has since expanded to Fora Mall in Tagaytay. Additional branches are scheduled to open in Davao, Las Piñas, and Makati within the first quarter of 2026, with plans to expand into Marikina, Antipolo, Bulacan, and Manila in the coming months.
Founded in August 2025, Seoul Snow’s quick growth shows how popular Korean-inspired ideas are, especially when they suit local tastes and business needs. With franchise packages beginning at ₱299,000, it offers a welcoming and affordable opportunity for entrepreneurs eager to explore K-culture and the dessert scene.
As Seoul Snow keeps growing, it beautifully shows how Korean flavors, when thoughtfully adapted, can become popular and lasting food choices in the Philippine market.