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A local beauty and wellness brand has launched “Power Within,” a campaign running from September to October 2025 in observance of PCOS Awareness Month, Breast Cancer Awareness Month, and Mental Health Awareness Month.
The initiative seeks to empower women to recognize their inner strength while prioritizing their health and well-being. It is led by New Moon PH CEO Jonah Sison-Ramos, who has shared her personal experience with polycystic ovary syndrome (PCOS) as inspiration for the advocacy.
“As someone who has experienced the challenges of PCOS, I know how important it is to have access to support, awareness, and the right wellness tools. With this campaign, we want women to know they are not alone and that taking care of themselves is an act of power,” Sison-Ramos said.
Actress and proud PCOS warrior Jasmine Dudley-Scales has been named the campaign’s official endorser.
The brand has also partnered with TikTok for a “Super Brand Day” on October 3–5, 2025, to broaden awareness and encourage conversations on PCOS and breast cancer. In addition, the campaign includes donations, such as 200 bottles of supplements to the Rotaract Club of Manila Metro for its “Yes to Pink” campaign supporting breast cancer patients and survivors.