A version of this story is published on ABS-CBN.
You know when places say they’re “pet-friendly,” but what they really mean is they allow pets only if they stay in strollers, don’t shed, don’t move too much, and basically pretend not to be there?
Well, not for CHAGEE Philippines.
True to its #CHAGEETOGETHER philosophy, the brand took inclusivity a step further by recognizing that “together” should naturally include one of the most overlooked members of our homes: our pets. And instead of just letting them in, CHAGEE created an entire space for them, strategically planned, thoughtfully designed, and intentionally built to celebrate genuine companionship.
And while you might believe that commitment ends at the store level, CHAGEE takes it even further by partnering with Pawssion Project to support the rescue and rehabilitation of stray animals throughout the Philippines.
Where pet-inspired design becomes part of the tea experience
Instead of settling for basic “pets allowed” rules, CHAGEE reimagined what a pet-inclusive tea space could look and feel like. The result is its first-ever pet-friendly store in Southeast Asia, opening on December 5 in Eastwood City, designed to make both fur parents and fur babies feel genuinely welcomed.
From the entrance to the seating layout, every detail is intentional:
- A whimsical rooftop cat installation and dog sculpture set a welcoming tone
- A glass-enclosed tea bar keeps drinks visible yet protected, with crew restricted from entering the pet area to maintain hygiene and beverage integrity
- Weather-resistant alfresco seating perfect for lounging with pets
- Pebble-wash benches with built-in leash hooks for added convenience
- Non-slip flooring built for paws
- Air purifiers placed throughout for freshness and comfort
- A dedicated cleaning station with wipes, lint rollers, and trash bags
- An indoor handwash area for added convenience
- Free water for pets served in its own custom bowl set
And because CHAGEE can’t resist a cute moment, the Eastwood store will serve drinks in exclusive pastel pet-themed cups, a small detail that elevates the entire paw-renting experience.
A three-day launch made for pets and the people who love them
From December 5 to 7, CHAGEE is rolling out a grand opening weekend designed as a full-on community celebration. Expect:
- The towering CHAGEE Giant Cup installation
- An adorable pawtrait photo booth
- A full-on Paw-shion Show — yes, a fashion runway for pets
Visitors who complete two activities can earn special prizes, such as drink vouchers. Those who purchase CHAGEE’s pet merchandise also receive a free family pawtrait and the chance to win in CHAGEE’s social media giveaway.
The Paw-shion Show takes the spotlight on opening day
Fur parents can register online or in person on December 5. Each pet has 30 to 45 seconds on the runway with a professional photographer. Pets must be healthy and have current vaccination records. Winners will receive gift certificates, drink vouchers, and special treats.
A returning fan favorite gets a pet-friendly twist
For opening weekend only, every purchase of a large CHAGEE fresh milk tea includes a Tear and Win cup, a popular promotion among CHAGEE fans. Prizes include:
- A Fendi dog collar and leash
- Pet spa sessions
- Pet pins
- Thermal cups with straps
- Foldable pet tents
Plus, a special launch offer allows customers to enjoy two large milk teas for PHP 165, including BO·YA Jasmine Green Milk Tea, Da Hong Pao Milk Tea, or a mix of both.
Where tea meets advocacy
CHAGEE’s partnership with Pawssion Project adds meaningful purpose to the celebrations. Since 2018, Pawssion Project has rescued over 3,000 strays and rehomed more than 2,000. From December 5 to 7:
- All proceeds from CHAGEE’s pet merchandise will be donated
- Sales from sticker merchandise go directly to the organization
- Photos of adoptable rescues will be displayed in-store to encourage adoption
It’s an easy yet impactful way for customers to make a difference in the lives of animals in need.
“Launching CHAGEE’s first pet-friendly store in Southeast Asia reflects our commitment to creating meaningful moments of connection. Our tea has always brought people together, and we know the bonds we share with our pets are just as special. With this new concept, we’re excited to bring tea culture and pet companionship together in one warm, welcoming space,” said Christopher Tiong, General Manager of CHAGEE Philippines.
He added, “We’re also excited to partner with Pawssion Project. Their advocacy fits so naturally with our goal of building kinder, more connected communities. With this partnership, we hope to give customers an easy, meaningful way to help more animals find loving homes.”
For CHAGEE, togetherness doesn’t stop at who walks through its doors. It also reaches those still waiting for a home.