New Moon PH has tapped reigning Miss Universe Philippines 2025 Ahtisa Manalo to lead its “Tell Her Story” campaign, an initiative that highlights women’s experiences and the conversations surrounding them.
The campaign centers on storytelling, drawing attention to issues such as societal expectations and women’s hormonal health, topics that are often discussed less openly. Manalo’s participation reflects these themes, with her own experiences helping shape the campaign’s direction.
Alongside the campaign, New Moon introduces Power Duo+, a pairing of Hormo Balance and Soft Glow+. Hormo Balance contains ingredients such as Myo-Inositol and D-Chiro-Inositol, which are associated with supporting hormonal balance and symptoms linked to PCOS. Soft Glow+ includes S-Acetyl Glutathione, collagen, and plant-based extracts formulated to support skin clarity and overall wellness.
The rollout includes billboard placements across Metro Manila, with installations along C5 Kalayaan and EDSA P. Tuazon. These serve as visible touchpoints for the campaign across the city.
Manalo has previously spoken about her journey with Polycystic Ovary Syndrome, using her platform to raise awareness around women’s hormonal health. Her involvement continues as New Moon marks its second year as the official women’s health partner of Miss Universe Philippines.
“Tell Her Story” continues across both physical and digital platforms as the campaign expands its reach.